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Archive for the “APEX stories” Category

Leading by Design: Q&A with JPA’s John Tighe

Leading by Design: Q&A with JPA’s John Tighe

JPA’s Design Director John Tighe is one of the key designers behind Singapore Airlines’ award-winning business class seats. We spoke to him about how cabin design can furnish airline brands with a competitive edge.

Read More → The Big Brand Carrier: Q&A with Virgin Atlantic’s Fay Burgin

The Big Brand Carrier: Q&A with Virgin Atlantic’s Fay Burgin

As head of global PR at Virgin Atlantic, Fay Burgin is redefining brand communication at the airline. We spoke with her about the changing role of PR in the digital age and why there's no such thing as too much exposure.

Read More → A Royal Social Strategy: Q&A with KLM’s Karlijn Vogel-Meijer

A Royal Social Strategy: Q&A with KLM’s Karlijn Vogel-Meijer

In the aviation industry KLM Royal Dutch Airlines is the social brand to beat. We spoke with Social Media Manager Karlijn Vogel-Meijer about how airlines can benefit from giving their audiences the Royal treatment.

Read More → Airline Branding Basics: Q&A with SimpliFlying’s Li Guen

Airline Branding Basics: Q&A with SimpliFlying’s Li Guen

As head of communications and marketing at SimpliFlying, Li Guen conducts industry research that helps airlines stay ahead of the marketing curve. We spoke to her about the promise and pitfalls of airline branding in the digital age.

Read More → The Travel Industry’s Skift Lift: Q&A with Rafat Ali

The Travel Industry’s Skift Lift: Q&A with Rafat Ali

The travel industry is the world's largest and notoriously siloed, but Rafat Ali aims to change that with Skift, a travel information and media startup he launched in 2012. We spoke to Ali about his vision for content and travel.

Read More → APEX 2012 Roundup 2

APEX 2012 Roundup 2

Monday's classroom sessions set the tone for APEX 2012: onboard connectivity and wireless are changing the way passengers fly. Here are some of our favourite photos of the showroom floor at APEX 2012.

Read More → APEX 2012 Roundup 1

APEX 2012 Roundup 1

Educational sessions dominated the first day of APEX 2012. Here's our rundown of the speakers, topics and trends circulating the Long Beach Convention Center on the opening day.

Read More → Taking Off With Social: Q&A With Jarkko Konttinen

Taking Off With Social: Q&A With Jarkko Konttinen

Finnair may be a small airline brand, but its social media campaigns make a big impact. We spoke with Jarkko Konttinen, VP of Global Marketing, to find out why Finnair loves social.

Read More → The Rise of Everywhere Content

The Rise of Everywhere Content

Good content isn't just about what's on screen, it's about when, where and how customers access it. Heading into APEX 2012 Spafax CEO Niall McBain says that with more opportunities than ever to connect with customers, content on the go is here to stay.

Read More → The Flying Eye: Video Q&A with Orbis International’s Jennifer Berman and Noelle Whitestone

The Flying Eye: Video Q&A with Orbis International’s Jennifer Berman and Noelle Whitestone

ORBIS International is a nonprofit humanitarian organization devoted to preventing and treating blindness in developing countries.

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