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Archive for the “Connections” Category

Forget Legroom, Airlines Should be Focusing on the Web

Forget Legroom, Airlines Should be Focusing on the Web

As more airlines adopt inflight connectivity technologies, IFE options are growing as quickly as passenger expectations, writes Flight Chic’s Marisa Garcia. Nobody needs the Knee Defender. Everyone wants the web.

Read More → Airplane Food Goes High-End

Airplane Food Goes High-End

In our latest look at unexpected brand mashups, award-winning food and travel writer Chris Johns explores how international airlines are pairing with gourmet chefs to turn inflight food into haute cuisine.

Read More → Content is Fire and Social Media is Gasoline

Content is Fire and Social Media is Gasoline

In his new book, Youtility, author Jay Baer argues that smart marketing is all about helping customers. In this excerpt, he breaks down the combustible relationship between content marketing and social media.

Read More → The Business of Multiplatform: Q&A with M. Scott Havens

The Business of Multiplatform: Q&A with M. Scott Havens

M. Scott Havens, former president of The Atlantic and now SVP digital at Time Inc., knows what it takes for legacy media to thrive in the digital (or is that mobile?) age. In our latest Q&A, he tells us how.

Read More → Ditch the Pitch: Rethinking the Agency Selection Process

Ditch the Pitch: Rethinking the Agency Selection Process

It’s a new media world, so why do brands still rely on the old-fashioned RFP? Marketing consultant Avi Dan offers ideas for bringing the agency selection process into the 21st century.

Read More → Five Lessons for Presenting to the C-Suite

Five Lessons for Presenting to the C-Suite

Sparksheet is all about big ideas, but sometimes we need someone to tell us how the smaller things are done. Presentation guru Nancy Duarte offers some tips for engaging senior executives.

Read More → Beyond Boomtown: Second Tier Cities in Emerging Markets

Beyond Boomtown: Second Tier Cities in Emerging Markets

When brands look to make an impact abroad, they usually start with the biggest cities in the BRICS. Strategist Carolyn Childs explains why brands should look beyond Mumbai, Rio and Shanghai to the smaller cities and towns of the developing world.

Read More → Digital Out-of-Home Finds a Home in Airports

Digital Out-of-Home Finds a Home in Airports

Earlier this year, Sparksheet Events joined forces with Love Content, a London-based initiative devoted to showcasing the world’s most creative digital out-of-home (DOOH) media. In an exclusive Q&A, Sparksheet editor Dan Levy chatted with DOOH expert Richard Cobbold about using screens to tell stories in airports and other transient spaces.

Read More → Trains, Planes and the Emerging Chinese Transumer

Trains, Planes and the Emerging Chinese Transumer

As Sparksheet’s China correspondent, Ogilvy & Mather’s Kunal Sinha reports on the new Beijing-Shanghai high-speed rail link and how it’s giving local airlines a run for their money.

Read More → Airlines Check-in With Foursquare

Airlines Check-in With Foursquare

Almost every airline is on Twitter and Facebook these days, so it’s no surprise that some brands have also jumped on the Foursquare bandwagon. With more then 10 million users checking in on Foursquare these days, airlines like Lufthansa and JetBlue have expanded their social media efforts to include location-based initiatives.

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