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Sparksheet @ Apex

Archive for the “Connections” Category

Travel Brands Go Mobile

Travel Brands Go Mobile

In her latest Sparksheet column, TNS Australia’s Carolyn Childs advises travel brands on how to tailor their mobile offerings to consumers in emerging markets.

Read More → Dan Ariely on the Irrationality of Air Travel

Dan Ariely on the Irrationality of Air Travel

As a behavioural economist, bestselling author Dan Ariely makes sense of our seemingly rational ability to make decisions, pointing out how inherently irrational we actually are.

Read More → Putting the Passenger in Control

Putting the Passenger in Control

In March, user-experience designer Jay Vidyarthi traveled to Palm Springs to take part in the 2011 TEDActive Travel Project, a gathering of airplane designers, airline marketers and frequent flyers all set on creating a “more human-centered” inflight experience.

Read More → “America’s Greatest Marketer” Takes Flight

“America’s Greatest Marketer” Takes Flight

Seth Godin knows a thing or two about travelling. As the author of 13 bestselling books, the man Forbes has called “America’s greatest marketer” spends a lot of time on the road and in the air. As a result, you’ll find lots of airline and hotel-related anecdotes in his work.

Read More → Inflight Magazines Move to Digital

Inflight Magazines Move to Digital

Aside from wanting to stay relevant in these digital times, airlines have one very real reason for ridding themselves of bulky inflight print magazines: rising fuel prices.

Read More → How HSBC Became the World’s Airport Bank

How HSBC Became the World’s Airport Bank

With ads in more than 48 airports worldwide, HSBC has branded itself as the “go-to” bank for the global transumer – the consumer in transit. Whether it be a plastered jet bridge or terminal, you’d be hard-pressed to travel through any major international hub and not see HSBC’s distinctive advertising.

Read More → Travel Brands Court Emerging Markets

Travel Brands Court Emerging Markets

With roughly 60 percent of the world’s population residing in so-called emerging markets, countries like Brazil and Pakistan are a hotbed of opportunity for brands, and airlines are no exception.

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