Airports, of course, offer an ideal environment for digital out-of-home. Whether in the security line or by the terminal’s espresso bar, airports present brands and marketers with the unique opportunity of engaging passengers throughout their journey.
“From sitting on a plane to racing through a terminal, there’s a whole host of mindset considerations that are unique to the moment. Dwell time is a key consideration as it defines the dynamics of engagement. Beyond that it’s all about context – creating for the specific environment and ensuring all messaging aligns with the opportunity to see and watch.”
For more, check out The Future of Digital Out-of-Home: Q&A with Love Content’s Richard Cobbold